Intel's 'World Ahead' Program - The Baramati Project in India
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Case Details:
Case Code : BECG098
Case Length : 17 Pages
Period : 2006-2009
Pub Date : 2009
Teaching Note :Not Available Organization : Intel Corporation
Industry : Information Technology
Countries : India
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Excerpts
Background Note
Intel was founded by Gordon E. Moore (Moore) and Robert Noyce (Noyce) in July 1968 at Silicon Valley, Northern California, in the US. Both Moore and Noyce left their jobs at Fairchild Semiconductors to start this new venture...
The 'World Ahead' Program
According to analysts, the major credit for creating and implementing the World Ahead Program went to Craig Barrett (Barrett), Chairman, Intel, who was also the Chairman of United Nation's (UN) Global Alliance for ICT and Development (GAID)...
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Accessibility
Intel wanted to increase the accessibility of computers to people by creating
opportunities wherein more and more people could afford to purchase and use
PCs...
Connectivity
Along with increasing familiarity with computers, Intel also wanted to develop
proper wireless broadband Internet connectivity. It wanted to develop the
ecosystem for the same and encourage deployment of such connections...
Content
Intel tried to provide localized content for each and every region. For this, it
worked along with local governments, NGOs, as well as with people working in the
education and healthcare fields...
Education
The fourth area of Intel's focus was in the field of education. The company
wanted to educate students from different countries across the world. The
education focused on digital literacy, problem solving, and critical thinking so
that they could benefit the global economy through their contribution and at the
same time emerge successful in their lives...
'World Ahead' Program in India
In May 2006, the World Ahead Program was launched in India by Otellini. Speaking on the occasion, he said,
"India will play a key role in designing and developing computing technologies used worldwide under Intel's World Ahead Program...
Excerpts Contd...>>
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